Voodoo Festival
I oversaw the rebrand of Voodoo Festival, an annual music event held Halloween weekend in New Orleans. I developed the complete brand package and interpreted those assets in every medium imaginable, from paper to pixel to fabric to festival environment.
Throughout each calendar year, strategic content is aligned with marketing milestones, from promos to lineup announcements to on-sales. These “mini campaigns” run for a limited amount of time.
The Voodoo rebrand started with digital and print, but the penultimate experience is on the festival grounds – everything from the stages to the signage to the merchandise – was designed with the goal of enabling fans to celebrate and feel immersed in the brand.
Photo by Charles Reagan
Created at C3 Presents
BK: Creative Direction, Illustration, Brand Strategy, Design
🏆 Print Regional Design Annual
C3 Marketing Design & Video Departments: Graphic design, animation, recaps, infographics, copy
Photography: Charles Reagan, Katrina Barber, Zach Smith
Solomon Group: Fabrication & production on-site