Branding: By utilizing design and strategy, the elusive essence of a company or product is brought to life.
Verb Products is a full line of hair care consumer packaged goods, grown out of Birds Barbershop in Austin, Texas. I created Verb's brand asset package, including the logo, typeface selections, product naming nomenclature, and the first launch of packaging color palettes. Since 2011, Verb has exploded into a wildly popular line of products, carried by respected outlets including Sephora and Urban Outfitters. Throughout this rapid growth, the core Verb identity I created has remained unchanged, and has given Verb's talented creative staff a solid foundation to imagine innovative products and packaging. Since day 1, Verb was brand-ready for the international stage.
Photoraphy: Verb Products
Warby Parker: Legacy West
Warby Parker approached me to design the interior mural for their newest retail location at Legacy West, in Plano, Texas. My responsibility was to create something that stayed true to the spirit of the Warby Parker brand, with their distinctive blue hues and love of books and glasses, and translate that into a one-of-a-kind retail experience for guests.
My design was inspired by vintage field guides: charmingly illustrated books that cataloged regional flora, fauna, and ephemera. In this case, I took visual cues from the rich history of Plano and the surrounding Texas Plains region to create a whimsical interpretation of the Warby Parker brand.
Design, Illustration: BK
📷 Warby Parker 🙌 Matt Singer
Live Nation: Festival Passport
Festival Passport, launched in 2017 by Live Nation, gives purchasers access to over 90 participating music festivals around the globe. As part of the team that launched the product, I developed the brand and visual identity, as well as strategic positioning and logistics. The Festival Passport brand is a clean, international aesthetic with a custom designed logotype. The response to the Passport has been universally positive, so much so that the group members have formed their own community around it, and have made it their own family identity.
Created at C3 Presents
ColdTowne Theater is one of Austin’s premiere improv, comedy and sketch clubs, and this was their first major rebrand since opening in 2006. The driving force is the logo and triangular framing motif, which is then used in a variety of secondary applications.
The logo conveys the mystery and magic of performing improv – a style of performance comedy done on the spot – on the stage. The “spotlight on a brick wall” framing technique is then applied to a whole suite of icons to represent all of ColdTowne's offerings. They have outstanding improv classes, by the way.
Branding, Illustration, Design: BK
🏆 Print Regional Design Annual 🏆 HOW Magazine: Behind The Design
🎨 Homepressed (Exterior)
Launched in 2012, KUTX (98.9 fm) is the very, very excellent all-music sister station to Austin’s longtime National Public Radio affiliate, KUT (90.5). Even though the KUT logo was adapted for KUTX at the time of their debut, they still had no “visual branding” – no imagery or expression that was unique to KUTX, which is friendly, unique, reliable and very "Austin".
After listening closely to their senior staff, full of personal anecdotes and inspiration, I developed the branding for their marketing launch. The blimp was the perfect image to express a new radio station that specializes in the Austin music experience, broadcasting from high above. The imagery was adapted to a variety of different mediums.
Austin Facial Hair Club
Born out of Misprint Magazine's wildly popular Beard & Moustache Competition (of which I am a co-founder of), an entire Austin community of facial hair enthusiasts banded together to form their own movement. In the infancy of their club, I was asked to create an image the group could rally around and also use on merch, posters, and more to raise funds for travel and events.
As the AFHC grew in popularity and notoriety, The "skull beard" motif I created has become the iconic representation of the modern facial hair club and facial hair competition (which is, in retrospect, a particularly bizarre thing to be notable for). The image is so popular that, at last count, almost three dozen men and women have had their own unique version of the design tattooed onto their bodies.