Integrated Creative: Paper, pixels, and a real world POV thread together, fashioning brands to remember and be dazzled by.
Voodoo Music + Arts Experience
I oversaw the visual rebrand of Voodoo Festival, an annual music event held Halloween weekend in New Orleans. I developed the complete brand package and interpreted those assets in every medium imaginable, from paper to pixel to fabric to festival environment.
(Created at C3 Presents) Art Direction, Illustration: BK Design: Chelsea Guerra
🏆 Print Regional Design Annual 🔨 Solomon Group . 📷 Katrina Barber . 📷 Zach Smith . 📷 Charles Reagan
When I first met the owners of Birds Barbershop in 2006, they had an empty building and a dream of a better salon. I was fortunate enough to work with them from the beginning, developing their brand identity and overall aesthetic. I also created the interior artwork for three of their retail locations. Over the years, Birds has become an established and iconic Austin institution.
Design, Illustration: BK (Logo designed while at Door Number 3)
Saturday, February 3rd was one of the best days of my life – I got to marry my incredible partner, Chelsea. We planned our wedding together for over a year and I wanted all of our printed materials to look romantic, modern, and created with great care and love.
🙌 Chelsea Guerra 📷 Katrina Barber
Innings Festival, located in Tempe, AZ during the heart of baseball spring training, celebrates music, food, and America's national past time. I oversaw the visual branding and campaign rollouts. I developed the final style guide book that enabled our marketing and environmental designers to take over the day-to-day needs of the fest.
Creative & Art Direction, Design: BK (Created at C3 Presents) Marketing Design: Sarah Medina Environmental Design: Ryan Ainsworth
📷 Courtesy of aLIVE Coverage
From 2005-2012 and across 21 printed issues, Misprint Magazine was a leading voice of Austin’s music scene & subculture. As a co-founder of Misprint, I helped lead the overall vision, from content to branding to art direction. I wrote countless articles, designed every issue from cover to cover, and conceived and produced events throughout the years. Misprint was autobiographical and anthropological, using Austin as a backdrop for the experiences of twentysomethings navigating music and nightlife, all with a sharply satirical bite.
Misprint produced events throughout the years, but none were as high profile as our annual Beard & Moustache contest, which packed the Mohawk with thousands of attendees from around the world. In fact, the format we created for our beard contest (funny, irreverent, boozy) was emulated around the country by facial hair enthusiasts and inspired its own distinctive movement, peaking on television with two seasons of IFC’s documentary series Whisker Wars.
🏆 Finalist, Chicago International Poster Biennial 🏆 Print Regional Design Annual (7 projects featured) 🏆 Communication Arts: Exhibit 🏆 Austin Chronicle: Best Of
For SXSW 2014, Austin-based advertising agency Tocquigny wanted a promotional experience that combined eye-catching illustration and their love of tacos. Enter the Tocquigny Taco Tour, a 3-day traveling bus that picked up SXSW attendees and took them to some of the best taco joints in town.
Known as the “Writer’s Film Festival” because of its emphasis on the craft of screenwriting, I oversaw the visual direction in 2010 and 2012. During that time, the campaigns I created help solidify the overall look and feel of the brand, which explored the unique relationship between the screen and the page and the city of Austin as a backdrop.
Created at Door Number 3
Austin Business Journal
This multimedia campaign for the Austin Business Journal, with the tagline “Know Your Capital”, was the first major advertising push from the ABJ in over 15 years. This campaign was comprised of newspaper ads, collateral, and online banner placements.
Fun Fun Fun Fest was a much loved Austin music festival that was produced from 2006 to 2015. In 2009 I was brought in to create a complete festival rebrand.
🏆 Print Regional Design Annual
I art directed Lollapalooza Chicago's signature 2013 marketing campaign. The contest was promoted through all of Lolla's social channels, including Facebook, Instagram, Twitter as well as targeted digital ad placements. The campaign was the most successful in Lolla's history, capturing 200,000 contest entrants and making over 3.5 million social impressions across the duration of the campaign.
Art Direction & Design: BK Created at C3 Presents
✏️ Neil Petty 🔧 Uprising Creative 🎨 Juan Marco
Landmark Music Festival
This 2-day music festival in Washington DC kicked off the National Park Foundation’s Centennial celebration. I was responsible for the overall visual brand and its implementation across advertising, digital, social, and environmental mediums. As part of the creative team, I produced social media campaigns that introduced this new event to the Greater DC metropolitan markets.
Branding, Illustration, Art Direction: BK Created at C3 Presents
✏️ Neil Petty 📷 Cambria Harkey 📷 Charles Reagan Hackleman
Lollapalooza: Jane Says
Collaborating with Perry Farrell, the Jane's Addiction frontman and founder of Lollapalooza, Jane Says is a game that turned all of the festival into an interactive playing field. Fans downloaded the Lolla app and engaged with pop-up activations.
Art Direction (environmental, digital), Branding, Design: BK Created at C3 Presents
✏️ David Mider 🔨 Ergo Experiential 🔨 MDR Creative 📷 Katrina Barber