Integrated Creative: Paper, pixels, and a real world POV thread together, fashioning brands to remember and be dazzled by.
Voodoo Music + Arts Experience
In 2016, I oversaw the visual rebrand of Voodoo Festival, an annual music event held Halloween weekend in New Orleans. Starting with the strategic positioning, the rebrand put the focus back on the great and gritty city it calls home, as well as the rich Halloween storyline. I developed the brand package, including a whole suite of illustrations and icons, plus typeface selections, color palettes and marketing templates. Throughout the year, I interpreted these creative assets in every medium imaginable, from paper to pixel to fabric to the festival environment. I even talked to the local Fox affiliate about all the changes, as it was a centerpiece of the overall 2016 storyline. As a result, Voodoo had its most profitable and well-attended year.
Art Direction, Design, Illustration: BK Created at C3 Presents
🔨 Solomon Group 📷 Katrina Barber 📷 Zach Smith 📷 Charles Reagan Hackleman
When I first met the owners of Birds Barbershop in 2006, they had an empty building and a dream of a better salon. I was fortunate enough to work with them from the beginning, developing their brand identity and overall aesthetic. I also created the interior artwork for three of their retail locations. Over the years, Birds has become an established and iconic Austin institution.
Birds has been consistently honored as one of Elle Magazine’s Top 50 Salons in the country and has won every Austin Chronicle "Best of Austin" award in its category since opening in 2006. The brand has been profiled in TheNew York Times, Newsweek, and Wallpaper* City Guide.
Design, Illustration: BK (Logo designed while at Door Number 3)
📣 "Both our companies' logos came from his classically modern inkwell (Birds, Verb Products), as did multiple large scale mural installations. We owe a lot of our brands' depth to Bryan." - Michael Portman, Founder, Birds Barbershop
Collaborating with Perry Farrell, the Jane's Addiction frontman and founder of Lollapalooza, Jane Says debuted in Chicago in 2017 to much acclaim. Inspired by Lollapalooza’s early years as a grassroots platform for fans, Jane Says is a game that turns all of Grant Park (Lolla’s home) into an interactive playing field. Backed by $100,000 in charitable donations, fans download the official Lolla app and play the game, a scavenger hunt-meets-variety game show that takes people all over the park to interact with pop-up activations. Every day, participants won gifts and trips and donations to some really worthwhile charitable organizations.
The Jane Says visual brand needed to be flexible enough to showcase a plethora of ideas and content, including classic “Perryisms” – mantras and slogans straight from the mind of Perry Farrell. The brand feels universal, friendly, and adaptable while maintaining a consistent look and feel across digital, environmental, and pop-up applications.
Art Direction (environmental, digital), Branding, Design: BK Created at C3 Presents
✏️ David Mider 🔨 Ergo Experiential 🔨 MDR Creative 📷 Katrina Barber
From 2005-2012 and across 21 printed issues, Misprint Magazine was a leading voice of Austin’s music scene & subculture. As a co-founder of Misprint, along with two good friends, I helped lead the overall vision, from content to branding to art direction. I wrote countless articles, designed every issue from cover to cover, and conceived and produced events throughout the years. My vision for Misprint was to pay homage to the classic “zine” – a handmade, stapled, gritty labor of love – while also being incredibly well-designed and clear in voice and theme. Misprint was autobiographical and anthropological, using Austin as a backdrop for the experiences of twentysomethings navigating music and nightlife, all with a sharply satirical bite. Whenever a new issue was dropped off at coffee shops and clubs around town they were immediately snatched up by a rabid fan base.
Misprint promoted and produced events throughout the years, but none were as high profile as our annual Beard & Moustache contest, which packed the Mohawk with thousands of attendees from around the world. In fact, the format we created for our beard contest (funny, irreverent, boozy) was emulated around the country by facial hair enthusiasts and inspired its own distinctive movement, peaking on television with two seasons of IFC’s documentary series Whisker Wars.
In addition to 21 printed issues, Misprint was also represented by screenprinted posters, merch and other ephemera including stickers, koozies, pint glasses, Christmas stockings and buttons. My creative work was recognized by the most respected design organizations in the field, including Print and Communication Arts, as well as an award with distinction from the Chicago Poster Biennial.
🏆 Finalist, Chicago International Poster Biennial 🏆 Print Regional Design Annual (7 projects featured) 🏆 Communication Arts: Exhibit 🏆 Austin Chronicle: Best Of
For SXSW 2014, Austin-based advertising agency Tocquigny wanted to create a promotional experience that combined eye-catching illustration and their love of tacos. Enter the Tocquigny Taco Tour, a 3-day traveling bus that picked up SXSW attendees and took them to some of the best taco joints in town. My illustrated world of the Taco Tour, inspired by the lovably amateur illustrations of traditional taco trucks, lived across multiple mediums: print, digital, environmental, wearable, and even a custom typeface based off my handwriting style for this project.
Fun Fun Fun Fest was a much loved Austin music festival that was produced from 2006 to 2015. In 2009, when it was clear to the ragtag group of folks putting on the fest that it had a bright future, I was brought in to create a complete festival rebrand. After the logo and color scheme was designed (which in turn inspired the naming of the four festival stages – Orange, Blue, Yellow and Black), I created illustrations, icons, wayfinding, environmental graphics, merch and more over several years.
In conjunction with Misprint Magazine, the publication I co-founded, we produced unique content in the form of the official guides to Fun Fun Fun Fest.
🏆 Print Regional Design Annual
Landmark Music Festival
Produced in the Fall of 2015, this 2-day music festival in Washington DC kicked off the National Park Foundation’s Centennial celebration. I was responsible for the overall visual brand, including the logo design and assets package including color scheme, illustrations, and icons and oversaw its implementation across advertising, digital, social, and environmental mediums. As part of the creative team, I produced social media campaigns that helped introduce this new event to the Greater DC metropolitan markets.
Branding, Illustration, Art Direction: BK Created at C3 Presents
✏️ Neil Petty 📷 Cambria Harkey 📷 Charles Reagan Hackleman
Austin Business Journal
This multimedia campaign for the Austin Business Journal, with the tagline “Know Your Capital”, was the first major advertising push from the ABJ in over 15 years. My copywriting partner and I were tasked with the challenge of selling the ABJ – and the unique Austin culture – to the local business community. Here, Bears and Bulls are pushed out for Bats and Grackles, and business attire means neckties are always optional. This campaign was comprised of newspaper ads, collateral, and online banner placments.
Known as the “Writer’s Film Festival” because of its emphasis on the craft of screenwriting, I oversaw the visual direction in 2010 and 2012. During that time, the campaigns I created help solidify the overall look and feel of the brand, which explored the unique relationship between the screen and the page and the city of Austin as a backdrop. At the beginning of each year, the “Call For Entries” poster kicked off the official festival calendar cycle, culminating with the event itself in the fall. This poster also helped establish the visual narrative to come, including color schemes, typography, icons, illustrations and more.