What does a creative director do?

As a creative director, I lead multidisciplinary teams across design, writing, video, and UX to shape cohesive brand stories. My role is to bridge business strategy with creative execution, ensuring campaigns drive measurable results while elevating brand identity.

What is a design system and why is it important?

A design system is a set of reusable components, guidelines, and standards that unify a brand across platforms. I’ve scaled systems like Oracle’s Redwood design language and adapted enterprise rebrands (FedEx, NBA, Philadelphia Eagles) into SaaS platforms, enabling consistency, speed-to-launch, and creative flexibility.

How do you build a brand identity?

I create brand identities by designing logo systems, typography, color palettes, and visual frameworks that scale across digital, print, and experiential channels. My approach balances consistency and adaptability, so brands remain recognizable while resonating in diverse markets.

What industries do you specialize in?

I’ve led creative work across enterprise tech, SaaS, entertainment, sports, consumer brands, and nonprofits. Highlights include global rebrands for Live Nation’s Lollapalooza, enterprise onboarding campaigns for FedEx at Canva, and fan engagement for the Philadelphia Eagles.

How do you approach integrated marketing campaigns?

I design campaigns that connect across social, digital, experiential, and live environments, ensuring a unified brand voice. From Oracle’s RFID-powered event experiences to fan-sourced content campaigns, my work emphasizes engagement, storytelling, and measurable growth.

Can you help startups or smaller brands?

Yes. Through my studio practice, I’ve partnered with startups and local businesses (Warby Parker, Birds Barbershop, Verb Products, The Contemporary Austin) to build brand foundations and scalable creative systems tailored to growth needs.

How do you measure creative success?

I believe creativity should drive results. My work has contributed to:

• +225% licensing revenue (Lollapalooza global rebrand)

• +275% pipeline engagement (Oracle campaigns)

• Securing Canva’s largest enterprise contract (FedEx onboarding)
  Creative is most successful when it combines impactful storytelling with measurable business outcomes.

What’s your experience in sports and entertainment marketing?

I’ve directed campaigns and brand systems for music festivals, professional sports teams, and global sponsors. My work spans fan engagement campaigns, immersive live experiences, and cross-platform storytelling designed to excite passionate audiences.

Do you offer consulting or freelance services?

Yes. I provide brand strategy, design systems consulting, and creative direction for companies seeking scalable solutions and compelling storytelling. Contact me to discuss how I can help your brand grow.