What I can do.
What I’ve done.
I’ve spent my career helping organizations turn complex ideas into clear, meaningful experiences.
That’s meant building scalable brand and storytelling systems inside global companies, shaping creative that supports high-priority enterprise decisions, and designing brands, products, and environments that people actually live with.
What connects it all is a focus on clarity, alignment, and impact. I build systems and stories that help teams move faster, make better decisions, and create work that not only performs, but resonates with the people it’s meant for.
Capabilities
Creative Direction, Brand & Experience Leadership:
I define and evolve brand systems that extend across campaigns, platforms, and real-world experiences — ensuring consistency, clarity, and impact at scale.
Narrative Strategy & Storytelling Systems:
I translate complex ideas into clear, compelling narratives that align teams, shape strategy, and create shared understanding across organizations.
Scalable Creative Systems & Operations:
I design content ecosystems, asset frameworks, and workflows that enable teams to move faster, stay on-brand, and operate efficiently at scale.
Content Innovation & Emerging Tools:
I explore and integrate new tools, including AI-driven workflows, to expand creative capability, increase speed, and unlock new ways of working.
Performance Marketing & Creative Optimization:
I develop and refine creative across digital channels using testing, audience insight, and data to improve engagement, conversion, and effectiveness.
Cross-Functional & Executive Collaboration:
I partner closely with sales, product, marketing, and executive leadership to connect creative work directly to business strategy and outcomes.
Team Leadership & Creative Development:
I build and mentor high-performing creative teams, establishing clear standards, feedback loops, and a culture of accountability and growth.
Illustration, Motion, & Art Direction:
I bring brands to life through original illustration, animation, and art direction — creating and adapting visuals across print, digital, merchandise, and large-scale environments.
Brand Identity & Expression:
I develop brand foundations — logos, typography, color, imagery, and playbooks — translating them into cohesive systems that unify experiences across products, platforms, and markets.
Recommendations
Select Experience
2021-Present
Creative Lead & Experience Manager, SaaS
Since 2021, I’ve focused on the intersection of creative, technology, and business — helping organizations translate complex products and strategies into clear, scalable storytelling.
My work has centered on SaaS and enterprise environments, supporting customer acquisition and retention through brand systems, sales narratives, corporate events, and experience design. It’s where I’ve brought together everything from my earlier career — strategy, storytelling, and execution — into systems that help teams move faster and align around a shared vision.
2013-2021
Creative Director, Live Nation’s Music Festival Division
For eight years, I worked within Live Nation’s Austin-based festival division (C3 Presents), helping shape some of the most recognized music brands in the world.
Over time, I moved from hands-on design into brand strategy and ultimately creative direction, overseeing global festival properties including Lollapalooza and Austin City Limits. The work spanned identity systems, campaigns, fan experiences, and large-scale activations — often in partnership with brands like Red Bull, the NFL, Samsung, and national organizations.
This chapter defined my approach to building brands that don’t just exist visually, but live in culture — through experiences, environments, and shared moments.
2005-Present
Independent Brand Vision
Alongside my in-house roles, I’ve built a long-running independent practice focused on brand identity, environments, and cultural work.
This includes developing foundational brand systems and creative for clients like Birds Barbershop, Warby Parker, Leafly, Verb Products, KUTX (NPR), and the Austin Film Festival. Much of this work exists in the physical world — retail spaces, products, murals, and environments — where people interact with it every day.
2011-2013
Contributing Writer, Entrepreneur Magazine
As a contributor covering SXSW, I wrote on business, culture, and emerging trends across technology, music, and media — producing fast-turnaround content that captured the energy and direction of the moment.
2005-2013
Co-Founder & Creative Director, Misprint Magazine
Misprint was an independent publication and cultural platform rooted in Austin’s music and nightlife scene.
Across 21 issues, I led the creative direction, wrote articles, designed each issue cover to cover, and helped produce events that brought the community together. It grew from a small, self-distributed zine into a widely recognized voice in the local scene, with lasting cultural impact.
2004-2012
Designer / Art Director, Agency Work
I began my career in design and advertising agencies, developing the craft and discipline that still shapes my work today.
Working across industries, I helped conceive and produce integrated campaigns spanning print, digital, outdoor, and broadcast — learning how to connect creative ideas to real business needs and deliver them at a high level.