What I can do.
What I’ve done.
Executive-Level Leadership
I bridge design, product, marketing, and executive teams by aligning stakeholders around a unified vision and scalable systems that accelerate strategy, execution, and measurable results.
Team Management & Mentorship
I build and inspire multidisciplinary teams by scaling in-house and agency talent, mentoring designers and leaders, and establishing a culture of creativity, accountability, and growth.
Design Systems Leadership
I scale design languages — from Oracle’s Redwood to global enterprise frameworks — driving consistency, speed-to-launch, and governance while enabling creativity and flexibility across teams.
Brand & Content Strategy
I connect vision to execution by synthesizing data, feedback, and goals into strategic roadmaps, content frameworks, and creative narratives that propel organizations forward with purpose.
Brand Identity & Expression
I craft brand foundations — logos, typography, color, imagery, and playbooks — translating them into systems that unify experiences across products, platforms, and markets.
UX, UI, & CX Design
I humanize complex systems by optimizing workflows, interfaces, and customer journeys to improve usability, adoption, and engagement. I design interactions that deliver measurable impact.
Creative Direction
I lead with a studio/agency model by orchestrating design, art direction, video, writing, UX, and motion teams to deliver integrated campaigns that resonate across digital, experiential, and live environments.
Storytelling & Publishing
I write to inspire — from creative briefs and brand narratives to published journalism and books — shaping ideas into content that informs, engages, and endures.
Illustration, Motion, & Art Direction
I bring brands to life by creating original illustration and animation, directing award-winning visuals, and adapting design across print, digital, merchandise, and global event stages.
Professional History
2021-Present
Creative Lead & Experience Manager, SaaS
Since 2021, I’ve worked in the tech space, bringing together my decades of experience in agencies, events, and branding with a focus on customer acquisition and retention, SaaS and product marketing, corporate events, strategic messaging and sales consulting,.
2013-2021
Creative Director, Live Nation’s Music Festival Division
For eight years I worked in the music industry, as part of Live Nation’s main music festival division (Austin-based C3 Presents.) I worked as a senior art director, a senior brand strategist, and ultimately as the Creative Director, overseeing their portfolio of global festival brands including Lollapalooza, Austin City Limits Fest, Bonnaroo, and more, as well as working with clients including Red Bull, the NFL, the Obama & Biden Administrations, and Samsung.
2005-Present
Independent Brand Vision
I have developed a roster of widely-loved brands and have provided bespoke creative work for clients including Warby Parker, Birds Barbershop, Leafly, Verb Products, KUTX (NPR), Austin Film Festival, Circuit of the Americas, and various local dive bars.
2011-2013
Contributing Writer, Entrepreneur Magazine
Covering SXSW, Austin’s yearly international conference dedicated to music, film, and technology, I was a special contributor to Entrepreneur. I wrote countless articles covering business trends, entrepreneurship, culture, music, quickly turning around content daily.
2005-2013
Co-Publisher/Creator, Misprint Magazine
Across 21 printed issues, Misprint Magazine was a leading voice of Austin’s music scene & subculture. As a co-founder, I helped lead the overall vision, from content to branding to art direction. I wrote countless articles, designed every issue from cover to cover, and conceived and produced events throughout the years.
2005-2012
Designer/Art Director at Agencies
For the first decade of my career I worked in graphic design and advertising agencies, as a designer, art director, and copywriter. I conceived, pitched, and produced multimedia campaigns across print, digital, out of home and more. My clients included a wide range of industries, including Sports, Entertainment, Healthcare, Finance, Tourism, Technology, Non-Profit, Retail, and Food & Beverage.
Select Brands
I've been fortunate to work with incredible companies, products, and visionaries – sometimes from a brand's beginning. I've crafted campaigns and creative strategy, designed logos, and conceived experiences from the ground up that have been enjoyed by millions of people around the world.
