Verb Products
Brand Identity / Packaging System
Born in Austin by the founders of Birds Barbershop, Verb started as a simple idea: straightforward, well-made hair products without the usual markup or noise. I partnered with the team to build the brand from the ground up — shaping its identity, packaging, and voice to reflect that clarity. The result was a brand that felt honest, accessible, and easy to pick up, whether you were in a salon or a retail aisle.
I created a bold, deceptively simple logotype, a clean color palette, and a design motif to name & label products.
Today, Verb is a $30M brand with retail placement at Sephora, Ulta, and Urban Outfitters. The identity and packaging system I developed continues to anchor the brand.
Source: @verbproducts Instagram
