Canva

As Canva’s creative director for Enterprise, I directed a 12-person international design team, codifying workflows and mentoring designers across APAC. My primary responsibility was to collaborate with enterprise sales teams and executives to adapt client brand systems into Canva’s SaaS platform, balancing fidelity with scalability.

Large-Scale Template System Development

My enterprise design team had access to FedEx’s complete marketing rebrand. Pushing Canva’s capabilities to the max, we created hundreds of new template designs for their global marketing teams.

Snapshot of new template system

Before and after redesign

Executive Design & Video Proof-of-Concepts

I created custom video and content pitches for sales teams to showcase the power of Canva’s software, including pitches to the global sponsorship division of the NBA and the Philadelphia Eagle’s marketing team.

In addition to work showcasing Canva’s powerful video editing capabilities, I also completely redesigned NBA sponsorship decks in Canva as well. Leveraging the platform’s seamless integration of video, gifs, and motion, I created dynamic and on-brand designs demonstrating our full capabilities.

I completed a similar presentation for the Philadelphia Eagles marketing team. The goal was to showcase Canva’s powerful branded templates, and how they could be leveraged by Eagles fans all over the world. I designed a full suite of Instagram, Facebook, and Tik Tok templates using the Eagles brand package.

As a result, Canva secured a strategic partnership with the Eagles.

Product Advocacy, Training, and Evangelism

As Canva’s only US-based creative lead, I served as a chief advocate and evangelist for the platform, including featured panelist roles, customer training initiatives, and other special projects for American-based brands.

Oracle

Live Nation