Canva
As Canva’s creative director for Enterprise, I directed a 12-person international design team, codifying workflows and mentoring designers across APAC. My primary responsibility was to collaborate with enterprise sales teams and executives to adapt client brand systems into Canva’s SaaS platform, balancing fidelity with scalability.
Large-Scale Template System Development
When FedEx launched its global rebrand, Canva for Enterprise partnered with them to scale their new visual system across thousands of employees worldwide. I led the creative direction for the engagement, collaborating with the FedEx design team to translate their brand into a library of over 650 custom templates—each optimized for both designers and non-designers. The project pushed Canva’s technical limits and helped shape how large organizations use the platform to protect brand integrity while empowering creative flexibility.
Snapshot of new template system
Before and after redesign
Executive Design & Video Proof-of-Concepts
Partnering with Canva’s Head of Global Partnerships, I created custom proof-of-concept video and content pitches for enterprise sales teams—showcasing how Canva’s software could power creative collaboration at scale. These tailored presentations helped demonstrate Canva’s potential to global partners, including the NBA’s sponsorship division and the Philadelphia Eagles’ marketing team.
In addition to work showcasing Canva’s powerful video editing capabilities, I also completely redesigned NBA sponsorship decks in Canva as well. Leveraging the platform’s seamless integration of video, gifs, and motion, I created dynamic and on-brand designs demonstrating our full capabilities.
I completed a similar proof-of-concept presentation for the Philadelphia Eagles marketing team. The goal was to showcase Canva’s powerful branded templates, and how they could be leveraged by Eagles fans all over the world. I designed a full suite of Instagram, Facebook, and TikTok templates using the Eagles brand package.
As a result, Canva secured a strategic partnership with the Eagles.
