Canva
I was Canva's most senior creative in the United States — helping the world's largest enterprise customers build their brands inside the platform.
Role: Creative Lead, Enterprise — the only creative lead in the US, reporting to leadership in Australia
Scope: Enterprise brand systems, template development, client enablement, cross-functional partnership, team leadership
Impact: Led a team of 12 full-time designers and art directors across APAC; Developed 650+ templates for FedEx's global rebrand — 10–20x the scale of a typical enterprise engagement; Presented proof-of-concept work that was pivotal to securing a strategic partnership with the Philadelphia Eagles
— OPPORTUNITY —
Solving a platform-level problem to anchor a global rebrand
When FedEx launched its global rebrand, Canva for Enterprise partnered with them to scale the new visual system across thousands of employees worldwide. I led the creative direction for the engagement — but the challenge wasn't just scale, it was technical.
FedEx's rebrand was built around a set of precise angular shapes derived directly from the X in its logotype. The problem: Canva's template system at the time didn't natively support custom vector shapes with that level of specificity — the kind that could be infinitely scaled and recolored on the fly. Getting this right required pushing the platform beyond what a standard enterprise engagement would demand.
The result was a library of 650+ custom templates — roughly 10 to 20 times the scope of a typical client package — built to work for both designers and non-designers across a globally distributed workforce. The project helped shape how Canva approaches large-scale enterprise brand implementation.
Snapshot of new template system
Before and after redesign
— OPPORTUNITY —
Proving the platform's potential to a marquee partner
Working closely with Canva's Head of Global Partnerships, I developed a proof-of-concept for the Philadelphia Eagles marketing team — designing a full suite of Instagram, Facebook, and TikTok templates using the Eagles brand package to demonstrate how fans and internal teams could create on-brand content independently at scale.
I presented the work directly to the Eagles marketing team as part of the initial partnership conversations. The engagement was a pivotal part of the process — Canva secured the strategic partnership shortly after, and the Eagles went on to launch a first-of-its-kind initiative allowing fans to design custom t-shirts worn on the field during the pre-game.
— OPPORTUNITY —
Elevating a global sports brand inside the platform
Through Canva's Head of Global Partnerships, I was brought into conversations with the NBA's global sponsorship division — one of the most valuable sports marketing operations in the world. Given access to their existing sponsorship materials, I demonstrated how those assets could be elevated within Canva, including a full showcase of the platform's native video editing capabilities.
The goal was to show the NBA not just what Canva could do generically, but what it could specifically do for their materials — making the pitch concrete, visual, and immediately relevant to their team.
Hype video using Canva’s native video editing capabilities
Select slides demonstrating Canva’s native ability to elevate presentations
— OPPORTUNITY —
Product advocacy, customer training, and brand evangelism
As Canva's most senior US-based creative, I partnered closely with the Enterprise Field Marketing team to champion the platform across American markets. I led webinars, live demos, and customer training sessions — serving as both advocate and educator for how teams could scale design systems within Canva. My role also included panel appearances and special projects that brought the brand's creative philosophy to life for enterprise clients.
— CONTEXT —
Operating at the center of a hypergrowth company
During my tenure, Canva's valuation surged from $15 billion to $40 billion in under a year — one of the fastest valuation climbs in startup history at the time. The enterprise organization was scaling faster than its systems could keep up with. I managed a team of 12 full-time designers and art directors across APAC while simultaneously partnering across enterprise sales, customer success, global partnerships, and field marketing — often with limited structure and high ambiguity.
That environment required the same instinct I'd developed at Live Nation and would later apply at Oracle: build clarity where none exists, create systems that hold up under pressure, and keep the work quality high regardless of what's happening around it.