Oracle
As a senior creative leader within Oracle’s marketing and sales operation teams, I partnered with product, engineering, and executive leaders to translate complex strategies into cohesive campaigns supporting multimillion dollar sales engagements.
Adapting Redwood for a Scalable Design System & Template Library
OPPORTUNITY:
As project lead and creative director, I developed an internal Sharepoint website of scalable assets and templates utilizing Oracle’s visual language – Redwood.
RESULT:
By tailoring Redwood for internal sales use, our team increased efficiency, ensured brand consistency, and drove a 275% lift in pipeline sales engagement.
Challenge: Provide strategic guidance around Oracle’s massive Redwood visual langage
Solution: Develop four custom Redwood brand packages, empowering our team to build integrated campaigns with strategic rationale (the “Why”) for each visual direction.
Printed Feedback Card
Challenge: Establish best practices and standardization around our most-used campaign tactics.
Solution: Create a running library of tactics, organized by medium, with links to all relevant templates and production specifications. Each tactic was built out in our four Redwood themes, empowering designers to quickly and efficiently build cohesive campaigns.
Zoom Digital Background and Profile Card
Customer Mobile App
Making the Case: A critical early step in the development of the internal portal was selling it to executive stakeholders.
I crafted three strategic, measurable goals and secured buy-in across all stakeholders
To inspire my team and anchor us to the ‘why’ behind our work, I developed a story mechanic that framed our Scale Hub as a greenhouse—displaying a curated ecosystem of assets that could grow and adapt at any scale, ultimately cultivating tailored, beautiful final products for our customers.
CASE STUDY
Redwood Expression: Red Bull Racing
OPPORTUNITY
Leverage Oracle’s official partnership with Red Bull Racing to tell a strategic, customer-driven story, incorporating themes of speed, technology, and success.
Design, creative direction, copy, strategy: Bryan Keplesky
Additional copywriting, strategy, video: Internal team
Customer feedback call-to-action tied directly to Red Bull Racing
Dynamic content incorporating video, infographics, and case studies
Key slides from executive presentation, tying customer goals to Red Bull Racing
Full hype video with custom script, supers, music, voice over.
CASE STUDY
Redwood Expression: Human-centric
OPPORTUNITY:
Leverage Oracle’s Redwood visual system to tell a human-centric story, turning illustrated avatars into business personas tailored to the customer.
Design, illustration, creative direction, copy, strategy: Bryan Keplesky
Additional copywriting, strategy, video: Internal team
An interactive mobile site shared tailored persona narratives, showcasing customer archetypes and how Oracle HCM solutions elevate their performance.
A warm, friendly hype video with custom designed typography set the tone for the customer engagement. The video incorporate new and existing Redwood visuals.
To make the multi-day meeting feel more elevated, all the agenda branding materials were designed to look like a special event.
Swag and merchandise items further reinforced the special event nature of the engagement, with custom tote bags, drinkware, stickers, and notebooks.
CASE STUDY
Redwood Expression: Customer Product
OPPORTUNITY:
Weave the customer’s own heavy equipment products into an Oracle-centric sales narrative, reinforcing the seamless functionality and integration of Oracle Cloud.
Design, illustration, creative direction, copy, strategy: Bryan Keplesky
Additional copywriting, strategy,: Internal team
Environmental graphics were strategically placed around the meeting area to reinforce the messaging.
Each of the customer’s executive team had a customized name placard, utilizing a product from their specific line of business.
The type + image design motif was carried through to the packaging of the parting gift.
CASE STUDY
Redwood Expression: Corporate Events
OPPORTUNITY:
Create a dynamic, in-person executive experience directly tying corporate strategic goals to an experiential activation.
Design, video, creative direction, copy, strategy: Bryan Keplesky
Additional copywriting, strategy: Internal team
Strategizing the Attendee Experience: Leveraging my years of experience in the event space, I thread together video, mobile, RFID, and other interactive touch points to create a unique experience for Oracle executives.
Every step of the experience, from the location of the RFID stations to the unique content shared at each one, was meticulously designed, planned and approved.
I designed comprehensive content playbooks, wayfinding graphics, badges, and merch.
Branded lobby video reel
Video photo booth
Graphic illustrations of keynotes, courtesy of The Sketch Effect