Oracle
I turned complex enterprise content into systems that teams could actually use.
Role: Creative Lead, Account Experience Marketing
Scope: Creative direction, strategy, brand systems, executive alignment
Impact: Contributed to $120M+ in ARR wins; Increased creative output pipeline by 275%; Standardized templates used by 4,000+ sales associates
— CASE STUDY 1 —
Oracle + Red Bull Racing
OPPORTUNITY: Leverage Oracle’s official partnership with Red Bull Racing to tell a strategic, customer-driven story, incorporating themes of speed, technology, and success.
RESULT: Per the lead Oracle ISE, “[this] approach brought not only excitement and energy to the engagement, it kept us all organized and on-track … an incredible outcome.”
BK: Design, creative direction, copy, strategy
Additional copywriting, strategy, video by internal team
Sales Materials + Swag
Hype Video
— CASE STUDY 2 —
Oracle + Persona Storytelling
OPPORTUNITY: Leverage Oracle’s Redwood visual system to tell a human-centric story, turning illustrated avatars into business personas tailored to the customer.
RESULT: Multimillion dollar ARR win.
BK: Design, illustration, creative direction, copy, strategy
Additional copywriting, strategy, video by internal team
Elevating the experience
Months of customer communication culminated in a 3-day demo and executive presentation, where the experience reinforced the Oracle positioning and brand promise.
Designed to mimic a special event, each attendee was given a badge and a swag bag full of everything needed for a successful engagement.
Prioritizing interactivity
Dynamic video content and illustration was created along with a series of customer persona retractable banners, linked via QR code to a mobile website for a deeper dive into the narratives.
“[Bryan] was a trusted partner, a thinker, and a leader who operated at a higher level across the business. He has the rare combination of design talent, conceptual depth, and strategic understanding that makes him more than a creative — he’s someone who shapes thinking and brings clarity to complex challenges.”
— Glen Sheehan,
Former Oracle Experience Group Director
— CASE STUDY 3 —
Oracle + A Growing Partnership
OPPORTUNITY: Position Oracle as the perfect partner to power organic customer growth over time through compelling narratives and high-touch, in-person experiences.
RESULT: $19M+ ARR win for Oracle
BK: Design, video, creative direction, copy, strategy
Additional copywriting, strategy by internal team
Custom App
Phased approach to branding
Co-branded materials
— CASE STUDY 4 —
Oracle + Attendee Executive Storytelling
OPPORTUNITY: Create a dynamic, in-person executive experience directly tying corporate strategic goals to an experiential activation.
RESULT: After SKO, 98% of attendees said they understood the strategy and vision; 95% felt excited for the future.
BK: Design, video, creative direction, copy, strategy
Additional copywriting, design by internal team
Strategizing the attendee experience
Leveraging my years of experience in the event space, I thread together video, mobile, RFID, and other interactive touch points to create a unique experience for Oracle executives.
Every step of the experience, from the location of the RFID stations to the unique content shared at each one, was meticulously designed, planned and approved.
I designed comprehensive content playbooks, wayfinding graphics, badges, and merch.
— CASE STUDY 5 —
Making Enterprise Content Scalable
OPPORTUNITY: As project lead and creative director, I developed an internal Sharepoint website/Digital Asset Manager (DAM) of scalable assets and templates utilizing Oracle’s visual language – Redwood.
RESULT: By tailoring Redwood for internal sales use, our team increased efficiency, ensured brand consistency, and drove a 275% lift in pipeline sales engagement.
BK: Creative direction, strategy, writing, design
Additional design, copywriting, video and UX/UI by internal team
Mapping the visual themes
To help guide adoption of Oracle’s expansive Redwood visual language, I developed four custom Redwood brand theme packages that gave our team clear, strategically grounded creative directions. Each system paired a distinct visual approach with a defined rationale — the “why” — enabling more cohesive, integrated campaigns at scale.
Building the library
To establish best practices around our most-used campaign tactics, I created a centralized library organized by medium, complete with templates and production specifications. Each tactic was built across our four Redwood themes, enabling teams to quickly create more cohesive, scalable campaigns.
Printed feedback card
Zoom assets
Custom mobile app
Pages from our Mobile App onboarding document. All our tailored Redwood brand themes were iterated across Figma and packaged into a team-friendly guide to capture and organize content for each individual project.
Articulating the vision
To gain executive buy-in for the internal portal, I developed a clear business case anchored by three strategic, measurable goals — aligning stakeholders early and building momentum for adoption:
To inspire my team and anchor us to the ‘why’ behind our work, I developed a story mechanic that framed our Scale Hub as a greenhouse—displaying a curated ecosystem of assets that could grow and adapt at any scale, ultimately cultivating tailored, beautiful final products for our customers.
All work completed at Oracle