Oracle

I turned complex enterprise content into systems that teams could actually use.

Role: Creative Lead, Account Experience Marketing

Scope: Creative direction, strategy, brand systems, executive alignment

Impact: Contributed to $120M+ in ARR wins; Increased creative output pipeline by 275%; Standardized templates used by 4,000+ sales associates

— CASE STUDY 1 —

Making enterprise content usable

OPPORTUNITY: As project lead and creative director, I developed an internal Sharepoint website/Digital Asset Manager (DAM) of scalable assets and templates utilizing Oracle’s visual language – Redwood.

RESULT: By tailoring Redwood for internal sales use, our team increased efficiency, ensured brand consistency, and drove a 275% lift in pipeline sales engagement.

Mapping the visual themes

To help guide adoption of Oracle’s expansive Redwood visual language, I developed four custom Redwood brand theme packages that gave our team clear, strategically grounded creative directions. Each system paired a distinct visual approach with a defined rationale — the “why” — enabling more cohesive, integrated campaigns at scale.

Building the library

Printed Feedback Card

To establish best practices around our most-used campaign tactics, I created a centralized library organized by medium, complete with templates and production specifications. Each tactic was built across our four Redwood themes, enabling teams to quickly create more cohesive, scalable campaigns.

Zoom Digital Background and Profile Card

Customer Mobile App

Pages from our Mobile App onboarding document. All our tailored Redwood brand themes were iterated across Figma and packaged into a team-friendly guide to capture and organize content for each individual project.

Articulating the vision

To gain executive buy-in for the internal portal, I developed a clear business case anchored by three strategic, measurable goals — aligning stakeholders early and building momentum for adoption:

To inspire my team and anchor us to the ‘why’ behind our work, I developed a story mechanic that framed our Scale Hub as a greenhouse—displaying a curated ecosystem of assets that could grow and adapt at any scale, ultimately cultivating tailored, beautiful final products for our customers.

— CASE STUDY 2 —

Oracle Expression:
Red Bull Racing

OPPORTUNITY: Leverage Oracle’s official partnership with Red Bull Racing to tell a strategic, customer-driven story, incorporating themes of speed, technology, and success.

RESULT: Per the lead Oracle ISE, “[this] approach brought not only excitement and energy to the engagement, it kept us all organized and on-track … an incredible outcome.”

Design, creative direction, copy, strategy: Bryan Keplesky
Additional copywriting, strategy, video: Internal team

Sales materials

Hype Video

“[Bryan] was a trusted partner, a thinker, and a leader who operated at a higher level across the business. He has the rare combination of design talent, conceptual depth, and strategic understanding that makes him more than a creative — he’s someone who shapes thinking and brings clarity to complex challenges.”

— Glen Sheehan,
Former Oracle Experience Group Director

— CASE STUDY 3 —

Oracle Expression:
Human-centric

OPPORTUNITY: Leverage Oracle’s Redwood visual system to tell a human-centric story, turning illustrated avatars into business personas tailored to the customer.

RESULT: Multimillion dollar ARR win.

Design, illustration, creative direction, copy, strategy: Bryan Keplesky
Additional copywriting, strategy, video: Internal team

Elevating the Experience

Months of customer communication culminated in a 3-day demo and executive presentation, where the experience reinforced the Oracle positioning and brand promise.

Designed to mimic a special event, each attendee was given a badge and a swag bag full of everything needed for a successful engagement.

Prioritizing Interactivity

Dynamic video content and illustration was created along with a series of customer persona retractable banners, linked via QR code to a mobile website for a deeper dive into the narratives.

— CASE STUDY 4 —

Oracle Expression:
Customer Product

OPPORTUNITY: Weave the customer’s own heavy equipment products into an Oracle-centric sales narrative, reinforcing the seamless functionality and integration of Oracle Cloud.

RESULT: Per Principal Solution Engineer, “by the end of the presentation, the customer was repeating the theme and indicated that this nailed it.

Design, illustration, creative direction, copy, strategy: Bryan Keplesky
Additional copywriting, strategy,: Internal team

Environmental graphics were strategically placed around the meeting area to reinforce the messaging.

Each of the customer’s executive team had a customized name placard, utilizing a product from their specific line of business.

The type + image design motif was carried through to the packaging of the parting gift.

— CASE STUDY 5 —

Oracle Expression:
Corporate Events

OPPORTUNITY: Create a dynamic, in-person executive experience directly tying corporate strategic goals to an experiential activation.

RESULT: After SKO, 98% of attendees said they understood the strategy and vision; 95% felt excited for the future.

Design, video, creative direction, copy, strategy: Bryan Keplesky
Additional copywriting, strategy: Internal team

Strategizing the Attendee Experience:

Leveraging my years of experience in the event space, I thread together video, mobile, RFID, and other interactive touch points to create a unique experience for Oracle executives.

Every step of the experience, from the location of the RFID stations to the unique content shared at each one, was meticulously designed, planned and approved.

I designed comprehensive content playbooks, wayfinding graphics, badges, and merch.