Leafly

Leafly is the leading destination to learn about, find, and order cannabis. For Green Means Go — an initiative focused on active lifestyles — their agency of record, Bully Pulpit Interactive, partnered with me to develop a full creative system that reframed how cannabis could show up in everyday life.

The opportunity was to extend an already established brand into new territory without losing what made it recognizable. Rather than leaning into familiar cannabis tropes, Green Means Go explored the relationship between cannabis and movement, creativity, nature, and wellness — positioning it as part of an active, intentional lifestyle. My role was to help translate that shift into a visual world that felt distinctly Leafly while confidently expanding the brand into a new cultural conversation.

The Green Means Go brand

I created a core brand package and identity system for Green Means Go, including various illustrated logos, embellishments, and colors.

Building off the core brand elements, I designed custom illustrations, patterns, fonts, and icons to create a dynamic and robust kit for marketing designers to utilize.

Custom Illustrations