Leafly
Leafly is the leading destination to learn about, find, and order cannabis. For their special initiative focusing on active lifestyles – Green Means Go – their agency of record (Bully Pulpit Interactive) worked with me to produce a full brand and creative package to inspire, teach, and engage with the Leafly community.
I created a core brand package and identity system for Green Means Go, including various illustrated logos, embellishments, and colors.
Building off the core brand elements, I designed custom illustrations, patterns, fonts, and icons to create a dynamic and robust kit for marketing designers to utilize.
Custom Illustrations
Out of Home (Traditional)
Out of Home (Wheatpaste)