Verb Products

Born in Austin by the founders of Birds Barbershop, Verb started as a simple idea: straightforward, well-made hair products without the usual markup or noise. I partnered with the team to build the brand from the ground up — shaping its identity, packaging, and voice to reflect that clarity. The result was a brand that felt honest, accessible, and easy to pick up, whether you were in a salon or a retail aisle.

Designing for longevity

Verb needed a brand foundation that felt unisex, premium, and confident without becoming overly precious or trend-driven. My goal was to create a system simple enough to scale, but distinctive enough to feel unmistakably Verb as the product line expanded.

I developed a bold, deceptively simple logotype, a restrained color system, and a packaging framework designed for clarity — making products easy to identify and understand at a glance. Each launch was organized through a numbered motif inspired by Factory Records, a subtle cultural nod that reflected the spirit of the company: passionate people building a thoughtful, curated product line.

More than a decade later, the core system remains largely intact — a reflection of a brand foundation built for longevity, flexibility, and growth.

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Style that lasts

Today, Verb is a $30M brand with placement in Sephora, Ulta, and Urban Outfitters. More than a decade later, the core identity and packaging system remains largely intact — continuing to support the brand through growth, evolving trends, retail expansion, and new product launches.