Voodoo Festival
I oversaw the rebrand of Voodoo Festival, an annual music event held Halloween weekend in New Orleans. I developed the complete brand package and interpreted those assets in every medium imaginable, from paper to pixel to fabric to festival environment.
First year after rebrand:
YOY ticket sales up 21%
YOY merch sales up 19%
Throughout each calendar year, strategic content is aligned with marketing milestones, from promos to lineup announcements to on-sales. These “mini campaigns” run for a limited amount of time.
The Voodoo rebrand started with digital and print, but the penultimate experience is on the festival grounds – everything from the stages to the signage to the merchandise – was designed with the goal of enabling fans to celebrate and feel immersed in the brand.
Photo by Charles Reagan
Created at C3 Presents
BK: Creative Direction, Illustration, Brand Strategy, Design
🏆 Print Regional Design Annual
C3 Marketing Design & Video Departments: Graphic design, animation, recaps, infographics, copy
Photography: Charles Reagan, Katrina Barber, Zach Smith
Solomon Group: Fabrication & production on-site